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NIHON KOHDEN (日本光電) Life Scope monitoring history from the 1990s; In this article we look at the company-wide confusion prevalent in November 2002 such that a new biphasic defibrillation discharge design was launched for export sales without ascertaining its clinical efficacy on human patients. NIHON KOHDEN could not obtain approval from Japan Regulatory Authority for sales of her first biphasic defibrillator in Japan until December 2005 (i.e. three years later).
NIHON KOHDEN Life Scope Patient Monitors Struggling The Disruptive Digital Revolution (IV)
What Not To Do Is Fundamental
The essence of strategy is choosing what not to do - Michael Porter
The
second major export after patient monitors is defibrillators for NIHON
KOHDEN CORPORATION. The low volumes of sales for neurodiagnostic
equipment, ECG machines, blood cell counters, ventilators etc. means
each only individually accounted for a small percentage of export sales
for the manufacturer.
The ticking time bomb |
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In May 1997 Nihon Kohden released a new defibrillator with a semi-automatic AED mode for export using mono-phasic defibrillation. The details of this TEC-2200K series can be found in the 1997 Product Guide.
This
was
a mono-phasic model using the non-proprietary Edmark single-phase pulse
as illustrated and the use of rechargeable battery for energy made it
very inconvenient for public use.
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Edwark, Single Phase Pulse defibrillation waveform used by monophasic CardioLife TEC-2200K series in 1997 |
Just a few months after the
TEC-2200 series was released in May 1997, Hewlett Packard made announcement to acquire Heartstream Inc.
in a stock-swap deal.
![]() |
Heartstream ForeRunner |
Biphasic defibrillation waveform was becoming the new preference
as it allowed for a smaller and lighter defibrillator design; more importantly
it uses less current and this means less damage defibrillation will do to the
heart and skin. The deal with
Heartstream was how the then defibrillator market leader HP acquired
biphasic technology, since to develop one would take time.
There
was zero interest in the monophasic TEC-2200 series
defibrillators offered by Nihon Kohden for ex-Japan market and the products had to be withdrawn from exporting.
The basic concept of a bi-phasic shock energy is to add a negative follow-up phase to the conventional mono-phasic shock to achieve the same defibrillation result using lesser energy |
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Unlike
the monophasic pulse, biphasic waveform comes in various forms; each
type of shape is proprietary and
cannot be copied freely. This means the energy envelopes of manufacturers in the market are all
different. For some waveform, the manufacturers only recommend a maximum
of 200
joules while another can recommend energy as high as 360 joules. Since
there is practically no limits to the type of biphasic defibrillation
waveform shape a manufacturer could come up with, all
manufacturers must justify the use of their proprietary output
waveform in some reasonable ways, preferably in accordance with US FDA guide for safety and effectiveness, which calls for clinical research validations or published clinical papers which are subjected to peer review.
Biphasic defibrillation was a nightmare, one that caught NIHON KOHDEN off guard |
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It
was a market disruption that NIHON KOHDEN was unprepared for. The
company was at a loss for the next four years how to obtain the
technology to offer biphasic defibrillators.
When the
demand for biphasic AEDs emerged in the Japanese domestic market, the
company had to rely on finding a suitable partner with biphasic
technology for co-operation. A strategic OEM distribution agreement was announced in January 2002 that Nihon Kohden would market Cardiac Science's line of AEDs under Nihon Kohden's
trade name. This arrangement was a big success and many AED-9200 and AED-9231 were
sold in Japan as reflected in annual reports and presentations.